Traditional marketing is the conventional method of Marketing our products and services with the use of advertisements through Newspapers, Radio, Television or by distribution of flyers.
Traditional marketing is the core form of marketing that is tough to ignore, and it includes the traditional advertisements and promotions that we have been encountering since our childhood days. The medium of traditional marketing could be one or all of the following:
- Print Media like ads in Magazines & Newspaper
- Broadcasting Media like TV & Radio Commercials
- Direct Posts like catalogues
- Telemarketing & SMS Marketing
- Outdoor Activities like Flyers, Banners, Posters
On the other hand, digital marketing or online marketing is the process of marketing a business and its products and services through online promotions using Internet as an essential tool complemented with an electronic device like laptops, tablets or Smart phones.
With the evolution of the internet and the world turning into a global village, Digital Marketing has taken a boom and is slowly replacing the Traditional aspects of Marketing. A few of the Digital Marketing techniques are:
- SEO (Search Engine Optimization)
- Social Media Marketing using platforms like Facebook, Twitter, Instagram
- E-mail Marketing
- Google Analytics
- GMO (Google Map Optimization)
Traditional Marketing v/s Digital Marketing
Broader Scope of Target Market
As the world is turning into a global village, the target audience is not limited to the local market but can go beyond the horizon.
More Chances of Customer Engagements
As compared to Traditional Marketing, Digital Marketing has more chances of Customer Interaction as people can Like, Comment, Review & even share the ads to their personal groups. Viewers can also “Follow” or “Join” the campaign and virtually act as “Word of Mouth” marketing.
Results are Measurable
The outcome and results of a campaign or promotion done through Digital Marketing platforms is measurable and can be analysed. Different tools are available that can be used to deduce data and useful information as per the business requirements.
Digital Marketing is practically inexpensive and shows a prompter response as compared to Traditional Marketing. With a few hundred dollars you can reach a million prospects throughout the Globe.
To Conclude, as technology evolved, Computers replaced type-writers, Cell phone replaced Landline phones; similarly Digital Marketing is giving tough competition to Traditional Marketing and has turned out to be one of the most effective tools of marketing.