Just like there’s an art to taking a beautiful photograph, there’s an art to optimizing it for search engines. And just like with any art, there are certain best practices that you should follow in order to create a masterpiece. Here, we are presenting 5 unique Google image SEO best practices to help it reach your target audience.
1. Use distinct images
When it comes to creating a website, using unique images is important for a few reasons. First, using unique images helps your website stand out from the competition. With so many websites on the internet, it’s important to have a site that is visually appealing and easy to navigate. Secondly, using unique images helps to brand your website and give it a professional look. If you’re using stock photos or images that are commonly found on other websites, it’s going to be harder to build trust with potential customers or clients. However, if you’re using original images that are specific to your brand, it will be easier to establish trust and credibility. Lastly, using unique images helps you tell your story and connect with your audience on a deeper level. When you use images that are personal and authentic, people are more likely to connect with your brand and what you’re trying to achieve.
2. Optimize the file name of the image
When you save an image, the file name is important for optimization. Just like how you want your website to be optimized for search engines, you also want your images to be optimized. The file name is one of the key elements for image optimization. By optimizing the file name, you are helping the search engine- and anyone who is looking for an image- find what they need.
To maximize SEO potential, give the file a name that contains pertinent, elaborative keywords. Include the target keywords at the start, and use hyphens to separate them. Ideally, the name should be something that will be understandable by both humans and search engines.
3. Incorporate Alt Tags
Alt tags or alternative text for images helps search engines understand what is happening in an image, and how it relates to the surrounding text. By providing alternative text for images, webmasters can increase the chances that their images will appear in search results when people are looking for relevant keywords.
An effective alt tag gives context and benefits to people who are blind as well. Additionally, the alternative text can be read by search engines to determine the page’s ranking when a bug stops an image from loading.
4. Size your images adequately
Using an image that’s too small will make your site look unprofessional, and using an image that’s too large will make your site load slowly, which can frustrate visitors and as a result, they will leave before even seeing your content. So finding that perfect balance is essential for image SEO. The right image size will make your site look its best and load quickly, while also helping you rank higher in search results. Keep the following things in mind.
- PNG, JPEG, and GIFs come with their own advantages. Identify the format that works best for you.
- To determine which compression rate and file format are optimum for each image, experiment.
- Test the speed of your website and reduce the resolution of the image accordingly.
5. Make sure that your images are mobile-friendly
Search engine bots primarily examine a site’s mobile version since Google’s algorithm utilizes mobile-first indexing. As a result, your images ought to be compatible with mobile devices. So, make sure your website’s pictures and layout are mobile-responsive.
Although some website builders and layouts automatically scale photos, you may customize an image’s size based on the width of a device.
The mobile phone is the new frontier. It is the new way to access the internet and the new way to do business. If you want to be successful in the new world, your website and its pictures need to be mobile-friendly.
You might need the guidance of an SEO expert to steer through the process of Google image SEO best practices. In that case, the professionals of Teknokraft can give you the right advice and help your business bloom digitally with in-depth knowledge and ideal strategies. We are a hub of ideation and technology and contact us to bring your business vision to life.