There are countless social media sites and platforms on the internet, but not all are suitable for every business. Hence, knowing which platform best suits your business and audience is the key. As of October 2023, more than 4.95 billion individuals globally are active on social media. Moreover, on average, each person uses about 6.7 different social media platforms every month.

With such overwhelming statistics of social media users, these platforms serve as vital hubs for gathering and distributing information. Surely, ideal for businesses to understand their audience. Additionally, people rely on social media for real-time updates and connections. Thus, offering businesses a smart advantage. However, with a million users across various platforms, finding the right fit can be frightening. Yet, with the right tools and strategies, success is achievable. In this blog, we’ll explore the top 10 social media sites and platforms and how to leverage them for your business’s benefit.