Social Media Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users share with their social network to help a company increase brand exposure and broaden customer reach.

SMM helps organizations get direct feedback from customers (including potential customers) while making the company seem more personable.

Commonly used Social Media Platforms:

Facebook

Twitter

Google Plus

LinkedIn

Pinterest

Instagram

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