What is Lead Generation ?
Lead generation is the process of attracting and capturing interest in a product or service for the purpose of developing prospects for sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years with the advent of new online and social techniques.
Why is Lead Generation Important ?
Lead Generation is an important element of Marketing Strategy that enhances traffic to businesses’ websites thereby leading to improved sales and higher conversion rates. It helps in generating “The Right Customer” that your business needs to grow.