Today the world is in a state of shock; COVID-19 has wreaked havoc across continents, dwarfed the arrogance of medical advancement, and intimidated mankind into locking themselves up within the confinement of their homes. Mother Nature stamped her authority over the human race by reminding them that they are still mere mortals, as the pandemic claimed more than 400,000 lives in a span of 6 months. The dreaded virus showed no signs of slowing down and continued biting off larger chunks of the global population each day, world economy came to a grinding halt, as people alternated with the idea of either stepping out in search of livelihood or linger within the four walls hoping a cure of the disease would appear before the food stock was over.
While most businesses have gone digital there are still some who are yet to take the leap of faith. With the onslaught of the COVID-19 pandemic and social distancing becoming the order of the day; shifting to a digital platform is no more an option, it’s imperative. Although some of us are still skeptical about online business; and prefer the old school way of transacting deals, the advantages of going digital far outweigh the reasons to remain analogous.
The threat of the killer virus with no foreseeable cure, coupled with the rapid speed of its spread and the massive death toll it has taken on its way; has left humanity cowering in the safety of their homes and only venturing out unless it is absolutely necessary. This global lockdown had a paralyzing effect on businesses worldwide, bringing the global economy to a grinding halt.
From heads of states to the common man, everyone is at their wit’s end, on how to weather this crisis. While the commoners alternated with the idea of either stepping out in search of livelihood or linger within the four walls hoping a cure of the disease would be available before the food stock was over.
Heads of different states racked their brains, reviewing multiple reports with medical experts and economist’s every day, trying to analyze when it will be feasible to lift the lockdown. As a vaccine for the virus is still a far cry, with hunger posing a greater threat to lives than Corona virus, state administrations had no other alternative but to partially relax the lockdown in some places; as government aid was not sufficient to feed entire populations.
This relaxation of lockdown is by no means, business as usual; the pandemic has forcefully imposed some fundamental changes in human behavior, which especially discourages social gathering, directly affecting many businesses across the world. As a result, unemployment and poverty reached new heights, and in these dark hours of despair, switching to a digital platform is the only plausible hope for businesses, to reclaim some the ground lost, to the disease.
Going digital has its own advantages which have been magnified by the pandemic, let us discuss some of them.
1. Digital Revolution
Technological progress is fueling a global shift, a shift from the real physical world to the illusionary virtual world. With the passage of time, the virtual world is getting the better of the physical world, and the massive surge in online traffic is confirmation, that the exception has now become the rule.
Today people are spending more than 9 hours on an average on their digital devices, be it for work, entertainment, socializing, or shopping. The present generation would rather admire a photo shopped, picture-perfect video of a sunset than to look out of their windows to watch the setting sun in its natural glory.
Therefore, shifting to a digital platform will ensure foreseeable sustainability for your business. On the backdrop of a global pandemic, with social distancing, and enhanced personal hygiene becoming the new trend, which limits our interaction with the outside world to a bare minimum, going digital is no more an option, it’s imperative.
2. Getting Digital Recognition
Your first step to the digital platform is having a website, which is your digital store; it showcases all your products and services along with the cost involved to procure them. Important information like open and close time of the store, and offers and discounts on selected products, or free home delivery options, on purchases over a certain sum of money; can be conveyed to prospective customers, through a website.
So, if customers are skeptical to come out of their home due to the pandemic, they can surely visit your website without any fear of contamination.
3. Reaching to the Masses
Your brick and mortar store is only accessible to those people living within commutable distance and is severely vulnerable to adverse circumstances like hostile weather, extreme climatic conditions or state-imposed lockdowns, but your website is not only immune to these unfavorable situations but also have a global reach, which can increase your sales figures exponentially.
Customers can order products and also pay for them online from the comfort of their homes, without the fear of exposing themselves to the dangers of a COVID-19 infection and have the commodities shipped to their doorstep. To give a real-life feel, virtual reality apps can use photos saved in the customer’s device to create their augmented image with their vital stats, so that shoppers can try out items before purchasing. Instead of customers coming to you, you can reach out to customers with Digital Marketing tools like Search Engine Optimization (SEO), Social Media Marketing (SMM), Business Listings.
4. Saving Time & Labor
One of the biggest advantages of Going Digital, it saves time. Just imagine how much time the prior generations must have spent doing mundane jobs; like paying utility bills, buying grocery or to withdraw cash over the counter of a bank. They stood in queues for several minutes’ even hours, apart from the time, energy and fuel spent in commuting to the respective venues.
Today the digital platform has not only helped us maintain social distancing and saved time but also gave us the privilege to spend the extra time in a more meaningful and productive way.
5. Social Networking through “Social Distancing”
Social media, which started on a lighter note as a tool to connect with friends on a digital platform, has evolved into a force to reckon with. Its ability to connect people globally and features like real-time interaction among individuals as well as groups empowered people to unite together and led to some great revolutions.
Social media has developed into a powerful medium of business development, with many rags to riches success stories to its credit.
With the pandemic imposing severe travel restriction and freezing all activities, the world would have come to a standstill, but we owe it the digital platform for making the seemingly impossible, happen. People worked from home online, teachers taught students from multiple venues via video conferencing platforms, e-commerce sites made sure to deliver what we ordered, social media kept us connected, food delivery apps never left us hungry, and online entertainment channels relieved our boredom. In other words, the digital platform is the lifeline everybody needs to grab; it’s not only the need of the hour but also the Future.
“Teknokraft Canada Inc” comes forward to transform this stressful and dreaded pandemic situation into an opportunity. Teknokraft believes in coming forward and supporting the Small & Mid-size Businesses, Startups & Individuals who may have been impacted during this pandemic. We bring forward to you an opportunity to take your business online or expand your business on the Digital platform. The small & mid-size Businesses are the backbone of our economy and we are extending our assistance to these businesses.
Please feel free to contact Teknokraft @ 905 228 0781 or email firstname.lastname@example.org to discuss how we can help you enhance your Brand Image that would in turn help you gain market share and an edge over your competitors.
The unique services Teknokraft offers are Website Development, e-Commerce sites, Search Engine Optimization, Digital Marketing, Lead Generation, and Business Outsourcing. We are strengthening our presence in major locations in Canada, like Edmonton, Calgary, Toronto and Mississauga. We have been successful in inducing a paradigm shift, in the profitability of small & medium businesses; by initiating them to a digital platform. Our affordable rates and competitive pricing are a stellar opportunity for businesses to take the digital plunge and be future proof.